PACKAGING REBRAND
Rebranding of TAZO tea for visually impaired people. This simplified design encompasses the necessary written information along with the use of braille and QR codes to cater for the target consumers' needs.
DESIGN PROCESS
- Research
- Retail overview
- Design Brief
- Rebrand Development
- Packaging Redesign
TOOLS
Adobe Illustrator, Photoshop
![](https://format.creatorcdn.com/b3793160-4113-476c-9a21-833c43981408/0/0/0/0,0,3258,2715,3258,1200/0-0-0/be27193f-4643-405d-afa1-c926665922d1/1/1/Tazo+Passion.jpg?fjkss=exp=2041295575~hmac=c48f3e2967b20d0970cef81669addf1db872f0f6150331db4cacf8a8e5e3b87a)
![](https://format.creatorcdn.com/b3793160-4113-476c-9a21-833c43981408/0/0/0/0,0,2576,3435,1600,3435/0-0-0/76ff81c0-e128-4205-b87e-6e2bbecbbecc/1/1/Tazo+Passion+diecut.png?fjkss=exp=2041295575~hmac=3437c0aaa2b9ac7871bc0a3824a23e871174e34d610448dac2ba807254ff4c8d)
![](https://format.creatorcdn.com/b3793160-4113-476c-9a21-833c43981408/0/0/0/0,0,3258,2715,3258,1200/0-0-0/174582b7-ca60-4d0d-a618-d0cadcb0a63d/1/1/tTazo+Green+tea.jpg?fjkss=exp=2041295575~hmac=c48f3e2967b20d0970cef81669addf1db872f0f6150331db4cacf8a8e5e3b87a)
![](https://format.creatorcdn.com/b3793160-4113-476c-9a21-833c43981408/0/0/0/0,0,2576,3435,1600,3435/0-0-0/8caf3fe3-04d3-444d-8214-ce23a019ff82/1/1/Tazo+Green+Diecut.png?fjkss=exp=2041295575~hmac=3437c0aaa2b9ac7871bc0a3824a23e871174e34d610448dac2ba807254ff4c8d)
![](https://format.creatorcdn.com/b3793160-4113-476c-9a21-833c43981408/0/0/0/0,0,3258,2715,3258,1200/0-0-0/23772268-3712-440f-a394-ee68156324fd/1/1/Tazo+Chai.jpg?fjkss=exp=2041295575~hmac=c48f3e2967b20d0970cef81669addf1db872f0f6150331db4cacf8a8e5e3b87a)
![](https://format.creatorcdn.com/b3793160-4113-476c-9a21-833c43981408/0/0/0/0,0,2576,3435,1600,3435/0-0-0/f83c6e2b-609b-431d-8c15-0068dc4dd1ff/1/1/Tazo+chai+diecut.png?fjkss=exp=2041295575~hmac=3437c0aaa2b9ac7871bc0a3824a23e871174e34d610448dac2ba807254ff4c8d)
![](https://format.creatorcdn.com/b3793160-4113-476c-9a21-833c43981408/0/0/0/0,0,3584,1108,3584,1200/0-0-0/16fe0b9e-23d9-4f57-a001-0fb3290d407e/1/1/Screenshot+2023-01-31+at+3.25.45+PM.png?fjkss=exp=2041295575~hmac=843436a23d067c3838f2d893709f0f1d6d50ca82a7a40ba771644c9231a6fae2)